As the Global Director of Content Strategy on the CeraVe digital team, I was tasked with concepting and executing the first ever digital assets for the brand’s anti-aging and skin brightening line: Skin Renewing. Its first items, a 10% Pure Vitamin C serum, Peptide Night Cream, and Retinol serum, first launched in the US with no marketing. The business goal was to support the international expansion of this category, entering Europe, Latin America, South Asia Pacific, Middle East, and Sub Saharan Africa. As a champion of diversity, I was thrilled to concept a digital campaign entitled “Glow Up Like a Derm” (which illustrates that dermatologist’s have the inside-scoop on how to achieve brighter and smoother skin) showcasing multiple Fitzpatrick skin types, gender inclusivity, as well as varying regional product packs. The campaign feaures a hero movie and sensorial texture assets.

(Editor: Jace Hardwick/Action Studios, Production: Dylan+Nate, Prime Content)