As the Director of Content Strategy at CeraVe, I partnered closely with the Emerging Markets team to develop “kitchen science” content that visually demonstrated the efficacy of some of the brand’s top-performing cleansers, as well as the launch of the Hyaluronic Acid Water Gel — a lightweight formula designed to visibly plump skin and deliver 3-day hydration in just 3 seconds.

These campaigns were created for emerging global markets, including North Asia, India, and Brazil, where consumers strongly respond to product efficacy storytelling and educational skincare content. To make the science approachable and consumer-friendly, we translated complex skincare benefits into visually engaging demos using simple, everyday ingredients. After collaborating with scientific experts to validate each concept, I led the creative direction across post-production and final asset development, ensuring the content remained both educational and visually compelling while aligning with CeraVe’s global brand identity.

(Creative Direction : Ricardo A. Gidarisingh, Production Agency: Prime Content)