Carol’s Daughter:

Hair Regrowth Treatment (2025)

In 2025, Carol’s Daughter launched its first ever clinically-proven Hair Regrowth Treatment, featuring 2% Minoxidil —the perfect solution for women battling hair loss. As the content lead, I was tasked with the conception and execution of a product launch package including paid media assets, a how-to-guide, model and product images, and video testimonials.

The Proof Is in the Putting…

Over the course of 4-6 months, we put the Goddess Strength Hair Regrowth treatment to the test. My strategy was to showcase a documentary-style testimonial that captured 4 everyday real women dealing with hair loss, on their regrowth journey. Part 1 shows the ladies before they use the product, they self-documented their everyday application in Part 2 (done on their iPhones), and finally Part 3 reveals their results.

Directed by Faith E. Briggs

PART 1: THE PRE-GROWTH JOURNEY

PART 3: THE REGROWTH REVEAL

BONUS!

Goddess Strength

Curl Restoration Concentrate

Caro’ls Daughter launched a second SKU, a bonding concentrate that restores curls. I lead the initial concept and post-production of this how-to guide while managing the relationship of our agency partner, CA1 CA2. Shot by Hai Ngo.